BRANDING, LOGO DESIGN & ILLUSTRATION, MARKETING MATERIAL & MERCHANDISEOverview:
The client, the proprietor of an ethical marketing firm, sought a distinctive and playful design concept to encapsulate the essence
of her company. Her mission involved guiding clients out of the conventional and somber corporate realm, leading them toward the bright and empowering path of entrepreneurship.
THoughtcloud collective.
Result:
In response to this vision, a neon effect was strategically employed to illuminate the illustrative logo, effectively contrasting it against a black backdrop, thereby symbolizing the transition from obscurity to prominence.
The neon effect used on the logo elements also suggests a forward thinking, cutting edge approach to marketing and an ethical pathway ahead.
